体育外围

5月25日，中央广播电视总台“国家品牌计划”宣传片《品牌人物》聚焦华强方特集团，本次宣传片将镜头对准华强方特创意、研发和设计团队的三位领导者，通过他们的讲述，呈现出方特主题乐园从中国人的文化认同出发，匠心打造高品质文化旅游体验的信念和情怀，体现了华强方特作为中国文化旅游娱乐行业领跑企业的实力与担当。

三驾马车”: 方特实施“文化+科技”战略的坚强依靠

huaqiangfangtezuoweiguoneiweiyi、quanqiushaoyoudecongshizhutileyuanchuangyisheji、yanjiukaifa、neirongzhizuo、shigongjianshe、shichangxiaoshouquanchanyelianyunyingdewenlvqiye，muqianyizaiquanguojianchengyunying20yuzuofangtezhutileyuan，youkelianglianxusannianchanlianquanqiudiwu。huaqiangfangtetongshihaijiangzhutileyuandezhengtichuangyi、shejifuwuyijichengtaochukouyewukuozhandaohaiwai，kaichuanglezhongguozizhupinpaizhutileyuan“zouchuqu”dexianhe。

体育外围huaqiangfangtejinnianlaishenruwajuezhongguochuantongwenhuajigeditesediyuwenhua，jiangxindazaozhongduojijuwenhuatesedezhutileyuan。jinnian，fangtejiangyou4zuogejutesedezhutileyuanzaiquanguoduodikaiyeyunying，bieshijiyuxiyuwenhuadejiayuguanfangtesilushenhua、jiyuhuxiangwenhuadezhangshafangtedongfangshenhua、jiyuchengyuwenhuadehandanfangteguosechunqiu，yijijiyujingchuwenhuadejingzhoufangtedongfangshenhua，tamenjiangxianmingbiaoxianchubutongdiyu、butongfenggedefengfuwenhuatese。

体育外围keyishuo，tongguoipdedaoru、wenhuadetilian、kejideronghe，fangtezheigezhongguobentuzhutileyuanpinpaiyijingzhanxianchuyuguoneiqitawenlvqiyeyuzhongbutongdetezhi。zaiwenlvxingye，tebieshizhutileyuanlingyu，huaqiangfangtejinnianlaishitouruhongdezhongyaoyuanyinzhiyi，bianshizaiyugongsishizhongjianchi“wenhuahekejironghefazhan，chuangyihechuangxinshuanghequdong”dezhanlve，qinglidazaodaiyouxianming“kejifan”dewenhuatiyanxiangmuhezhutileyuanwenlvchanpin；erhuaqiangfangte“wenhua+keji+lvyou”fazhanzhanlvehuodechenggongdebeihou，zezhuyaoyikaohuaqiangfangtechuangyiyuan、yanjiuyuanheshejiyuandetonglixiezuo。

zaifangteneibu，chuangyiyuan、yanjiuyuan、shejiyuanfenbiechengdanfangtezhutileyuandeneirongchuangyi、jishuyanfayuguihuasheji。zheisangetuanduijihelelaizibutonglingyudezhuanyefuhexingrencai，jibaokuochuangyi、meishu、yinle、dianyingdengyishurencai，yeyouzidongkongzhi、jixiezhizao、jisuanjidengjishulingyurencai，yongyoubutongzhishibeijingdezhuanyehuarencaizhangqixiezuogoutong、shiyishuhekejipengzhuangchuhuohua，buduanchuangzaochuwenhuaweiyukejiganjianjudechuangxinzhutiyoulexingshi。

ciciyangshibochude《pinpairenwu》xuanchuanpianzhong，beifangteyuwei“sanjiamache”desanyuanfuzerengongtongchujing，fenbiecongneirongchuangyi、jishuyanfaheguihuashejisangejiaodu，chanshuzuoweifangtezhutileyuanchuangzaozheduiwenlvronghe、wenhuazixindeshenkesikaoyuyuandazhuiqiu。

方特创意院: 用传统文化带给国人更多欢乐

“zhongguowenhuabodajingshen，shizhongguozhutileyuandechuangyibaozang。”mianduihaohancuicandezhonghuawenhua，huaqiangfangtechuangyiyuanyuanzhangyunaihuashenyouganchu，erfangtechuangyiyuanjiushiyaojiangzhongduodewenhuayuansuhegaoxinjishuxiangjiehe，chuangyishejidujumeilidezhutileyuantiyanxiangmu。

fangtechuangyiyuanzhuyaofuzeduizhutileyuanxiangmujinxingyanfa，bingduineirongzhizuotichuxiangmucehuafanganhegongnengxuqiu。zaixuanchuanpianzhong，yunaihuajiangchuangyiyuanderenwugaikuowei“jingdiangushihewenhuayuansuxiangjiehe，jinxingneirongchuangxinhexingshichuangxin，rangchuantongwenhuaweidangdaizhongguorendailaihuanle”。zaitadedailingxia，fangtechuangyiyuantuanduimuqianyijingwanchengfangtehuanleshijie、fangtemenghuanwangguo、“meilizhongguo”sanbuquxilie、dongmengshenhua、silushenhua、yinshangshenhuadengtesezhutileyuan，yijiyifangteyuanchuangip“xiongchumei”weijichudedongmanzhutileyuandechuangyishejigongzuo。

方特研究院: 在工程师与游客身份间不断转换

体育外围youliuhuidanrenyuanzhangdefangteyanjiuyuan，chengdanzhefangtezhutileyuandetezhongyouleshebeideyanfa，duizizhuyanfadedaxingyoulesheshileishebeijinxingheguixingjianyan，bingzaiyanfashejiguochengzhongwajuexinjishuhexinfangfa。yanjiuyuandejishuyanfagongzuobaohanjixiesheji、zidongkongzhi、jisuanjituxingxue、yeyajishu、tezhongshuziyingshi，haibaokuotejitexiao、tezhongcheliang、tezhongwutai、jiqirensheji、jisheng、guang、ji、dianyitihuadengzhongduojishu。tongguoduizheixiexinjishudeyanfahezhenghe，fangteyanjiuyuankeyichuangxinchuduozhongduoyangdezhutiyoulexiangmubiaoxianxingshi。

zailiuhuikanlai，fangteyanjiuyuanyao“yongkejiyanfashixianchuangyi，chuangzaohuanle”，bing“zhuiqiujizhi，rangyoukededaowanmeidetiyan”。rutongtazaixuanchuanpianzhongsuoshuo: “yanfaguochengzhong，tiyuwaiweiyoulianggeshenfen，diyigeshenfenshigongchengshi，diergeshiyouke。tongguozhuiqiuyouwanganshoudetisheng，laiyanzhengjishudechuangxinhetupo。”

方特设计院: 让一草一木变身故事的讲述者

体育外围fangteshejiyuanzezhuyaozaichuangyiyuanchuangyicehuaheyanjiuyuanjishuyanfadejichushang，fuzefangtezhutileyuandezhengtiguihuajijianzhu、jingguanshejigongzuo，zhidingneirongfengfu、gongnengqiquandezhutileyuanshejifangan。qijinweizhi，fangteshejiyuanzaiquanqiushejidezhutileyuanyijiejin50zuo。

shenweifangteshejiyuanyuanzhangdeliudaohongzaixuanchuanpianzhongbiaoshi: “tiyuwaiweianzhaozhongguorenzijidewenhua、shenmei、xiguanjingxinshejimeiyizuozhutileyuan……（fangtezhutileyuanzhongde）yizhuanyiwa，yicaoyimu，doushigushidejiangshuzhe，zheizhongchenjinshitiyan，shiyizhongchuanyueshikongdemofa。youkezoujingushili，chengweigushidejiaose。”

huaqiangfangtechuangyiyuan、yanjiuyuan、shejiyuan“sanjiamache”tongguobuduanmosuodajianqileyishuchuangyi、jishuchuangxin、gongchengshejiliangxinghudongdeyouxiaopingtai，sanjiamache”tonglixiezuo、bicipeihe、chixuchuangxin，shixianlefangtezhutileyuan“chuangyi—yanfa—shengchan—xiaoshou”dequanchanyelianyunyingmoshi，weihuaqiangfangteyinlingxingyefazhantigongleqiangyoulizhicheng。

体育外围huaqiangfangtejituanyi“rangshijiegenghuanle”weishiming，jiangcongzhongguorendewenhuarentongchufa，chixufahuichuangxinjingshenhegongjiangjingshen，jiangwenhua、chuangyi、kejiyushejishenduronghe，weigengduoguoneiwaijiatingfengxianyouxiuwenlvyulechanpin，qinglisuzaojuyouquanqiuyingxianglidewenlvyulelingdaopinpai，nulitishengguorendewenhuazixin。